I first saw this on Man from Allouez. Here’s the trailer for The Ragged Edge, a documentary about Erik Buell and his story from the end of Buell to the creation of EBR, which unfortunately has also recently gone out of business.
Understandably, filming wrapped before the closing of EBR was announced, which makes this whole thing even weirder to watch. It recently aired on PBS in Wisconsin, but you can rent/stream it here.